Watch VIVA Live Stream | MUSIC CHANNEL.VIVA, a free-to-air German-language music television channel, first broadcast on 1 December 1993. A consortium of broadcasters and record companies led by Time Warner, Sony Television, Polygram Records and EMI Music, but not the German-based Bertelsmann Music Group, saw the investment in VIVA as an antidote to the “vain posturing power of MTV Networks executives”, according to Germany’s Süddeutsche Zeitung.Executives at US media giant Time Warner, keen on increasing their market share of its music repertoire and business in Germany, planned the new TV station in 1992. Eventually, they recruited DoRo Productions, producers of music videos for notable acts such as Queen, The Rolling Stones, David Bowie, in the design of the music channel.
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